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insight & advice:
Your writing should be a direct reflection of who you are. Fans should feel they know you personally by reading your work.
Solve a problem for fans in a new way. Be unique. Don’t replicate what others are doing. Stake your claim.
Make your content scannable. Say what you want to say immediately. Don’t waste your readers time.
It's OK to change. Don’t marry yourself to one style. The Internet changes everyday, so can you.
Be inspired by your personal and professional experiences. These skills can be the foundation of a unique voice.
It can take years to build a loyal audience and find your true voice. Overnight success is very rare.
In this podcast, I talk to experts about creating better sports content, building a larger audience, and ways to work in sports media.
"Matthew Cerrone understands new sports media as well as anyone I've ever met, and is equally adept at connecting with fans, players and media."
professional blogger, consultant, social media enthusiast, avid sports fan
I'm Matthew Cerrone, I've been part of the new sports media since 2003, and if you've ever asked yourself…
How do I create a successful sports blog?
How can I drive traffic and get people to read my work?
How do I connect with sports fans?
How do I break in to sports media?…you're in the right place!
In 2003, I started MetsBlog.com, which I grew to 3 million page views per month. In 2007, I partnered with SportsNet NY, who later hired me to be their Director of Digital Media. I have been interviewed by the New York Times and ESPN Radio; I've been a speaker at conferences and Universities; I've been a paid consultant, helping brands and athletes better connect with sports fans; and here, on this site, I want to help you.
Instead of reading generic social media sites that are not about sports, subscribe to my videos on YouTube, listen to my podcast and subscribe to my weekly newsletter with advice on what works, what doesn't and what's next.
"Matt has been able to perfectly toe the line between fan and media. For as long as I can remember, he's been ahead of the curve using new forms of media, and he's been generous with his time and expertise when I've sought advice."
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