In 2003, I started writing online about the New York Mets for a project in college.
In time, I turned MetsBlog.com in to 500 million page views, a Cynopsis Sports Blog of the Year nominee, a job as Director of Digital Content for SNY, and a consulting business helping people reach online sports fans.
How do I know about content marketing?
I do the work, I don't just talk about.
In 13 years, I've published 20,000,000 words with 50,000 blog posts. I've recorded, edited and hosted hundreds of podcasts and videos.
I regularly
use, follow and learn about Instagram, Snapchat, Twitter, Facebook and other emerging platforms.
Most important,
I listen to my audience, I answer e-mails, respond to comments and Tweets and follow thousands of social media accounts to understand how other people are using media technology.
What they've said about me...
With a combination of smart writing, analysis and comprehensiveness, Matt has defined what a team-specific website should be.
Richard Cordella
Senior VP, Digital Media / NBC Sports
Matt knows the art and science of creating digital content. He is an influencer and will continue to set the bar high for everyone in new media.
Bryan Srabian
Director, Digital Media | SF Giants
Matt not only knows how to create high-quality, community-engaging content, but he knows how to navigate the ever-changing digital landscape.
