It’s time for me to build something new…

Posted By : Category : Blog

After nine-and-half years at SNY, I’ve decided to step down from my role as Director of Digital Content and Executive Editor of SNY.TV so I can pursue developing other digital content businesses.

I will continue to be the lead writer of MetsBlog.com, which I created in 2003, grew on my own to tens of millions of page views and sold to SNY in 2009. The blog will always be my baby. I love the Mets and I will forever enjoy sharing my thoughts and writing about my experience being a fan.



During my time at SNY, my colleagues and I did an outstanding job creating New York’s first sports blog network and stand-alone digital sports content business. We worked to get the city’s best team-blogger their first press credentials. We launched original podcasts and video series, built unique advertising models and developed a steady stable of writers, including D.J. Short (NBC Sports), Ted Berg (For the Win) and Evan Drellich (MLB.com), all of whom moved on to featured writing positions at other prominent organizations…

However, at my core, I’m a digital architect and strategist, who – at the end of the day – has always been more in the business of customer service than journalism.

As a result, my short-term goal is to strategically work with brands, athletes and businesses who want to turn themselves into media companies, own their communication and produce useful, consistent content that their audience can’t live without. Ultimately, I hope to turn this clientele in to a full-service agency, Sports Content Inc., with several employees handing strategy, creative and execution.



MetsBlog had zero readers when I started more than a decade ago. It took years and years of earning little money, hustling for attention and relying on loans to pay bills before wracking up millions of page views and thousands of readers. The work that went in to developing MetsBlog is why I love the audience and respect their time and attention. It’s also why I believe every piece of content should have value for you – the reader – not just for the outlet creating the content or the business that may be sponsoring it.

In helping brands, athletes and businesses better utilize content marketing to build their own unique ’tilt,’ or expertise, I will help them simultaneously create useful, consistent content for their audience of sports fans. It’s a win-win. It’s a win for the content provider – who gets to control their content and inventory, through which they can also promote their product – and it’s a win for the audience – who is tuning in because they’re getting unique, expert information about a subject that are passion about…



It may not seem like it, but this is what I’ve been doing for 12 years on MetsBlog.com and with SNY. And now, with Sports Content Inc., I want to help other brands, athletes and businesses do the same…

To connect with me and learn more about my services, you can send me an e-mail here, or add me on LinkedIn and Angel.co. To follow my journey, find me online at Facebook, Instagram and Twitter.

Thank you for the dedication, love, well wishes and support…

MCSig180W

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In 2003, I started writing online about the New York Mets for a project in college. In time, I turned MetsBlog.com in to 500 million page views, a Cynopsis Sports Blog of the Year nominee, a job as Director of Digital Content for SNY, and a consulting business helping people reach online sports fans.